Ariel plays its Ace

Ace of Diamonds header

Based in the rolling hills of Somerset, the Ariel Motor Company is the sort of family-run business that we all wish we worked for. Small and friendly yet internationally-known, the modern iteration of the firm has been built up since 1999 by current managing director Simon Saunders, along with his sons Tom and Henry. But […]

Ariel Nomad: Brilliantly bonkers

Is there a madder car out there than the Ariel Nomad? Part supercar, part beach buggy; it’s the ultimate on and off-road toy that you never knew you needed. Except someone clearly felt that the bonkers quotient wasn’t quite high enough on the original Nomad, so Ariel came up with this: a supercharged version that […]

England’s Glory

Could our car industry be safe in the hands of petrol-headed lunatics? Ben Oliver reports